Client: Battery Energy Drink / Sinebrychoff
Agency: SHERPA AGENCY / CREATIVE: Lauri Vassinen, Tapu Haro, Miika Särmäkari Photography, Arto Saari Production: PABLO Films, Director: Jukka Metsäaho JUGIx2, Jyri Paajamaa, Kim Koponen.

Challenge:

To create a new and updated brand role and position for the Battery Energy Drink.

Idea:

We wanted to dig deeper and go behind the peak moments of extreme action sports and turn the spotlight on the energy and commitment behind those moments and especially the energy of people that enable those experiences for others. It’s an ode for those who clean the pool so others can ride it. It’s an ode for those who keep it going.

Execution:

A series of cameo-studded odes were filmed in Finland, France, Portugal and Los Angeles to celebrate the adventurous world of action and the unsung heroes.